Chicken

Farm-direct marketing requires a substantial time commitment. Agripreneurs need to devote long hours, seven-days-a-week to produce and market their products. Considerable time is also needed to develop the close relationships with consumers. In addition, agripreneurs need to be able to manage their time very efficiently in order to sell their products at multiple locations, such as at the farm gate and at farmers’ markets.

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Description

Freezer chicken is a specialty niche product such as organic, natural, grass fed, etc., and is usually sold direct to the consumer. Generally, the birds are bagged and sold whole as broilers. Size varies with market preferences. There is a smaller market demand for pieces such as:

  • drumsticks, wings, breasts, thighs, and backs
  • frozen raw chicken for the pet food market
  • specialty items such as chicken livers, hearts, gizzards and feet

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